Do my creators need to sign up?

No. You add their handle or paste a link, and we follow the public numbers from there. There is nothing for them to install, approve or log in to. Asking creators to sign up is the step that kills most tools like this, so there isn't one.

Which apps does it work with?

TikTok, Instagram Reels and YouTube Shorts. Those three cover almost all the short video that brings people to an app.

What if my creators do not tag me?

That is the normal case, and it still works. We watch the accounts on your list instead of watching for mentions of your brand. Posts with no tag, and accounts with no face, are covered the same way.

Why not just use a spreadsheet?

A spreadsheet cannot check view counts every day, cannot tell you a creator is two posts short, and cannot compare 400 posts by hook type in one click.

$39 a month if you are on your own, $99 once you run a full list of creators, and $249 for agencies handling a few brands. No sales call and no yearly contract.

How does the free trial work?

Seven days on any plan, and you do not need a card. The trial covers one campaign and 500 posts, and exports unlock when you subscribe. The fair test is to load a campaign you already ran and see what it tells you about posts you already know.

Exolyt alternative for UGC campaigns

Compare PostRadar with Exolyt for UGC campaign tracking, cross-platform coverage, creative analytics, creator payouts, and pricing.

With Exolyt

Deep TikTok analytics: hashtags, sounds, audiences
Social listening and sentiment analysis
Influencer discovery and campaign reporting
TikTok only
Paid plans from $400/month

With PostRadar

TikTok, Instagram Reels and YouTube Shorts
Campaigns with post quotas per creator
See which hook and format wins
Payout ledger with the view count locked on a date
Paid plans from $39/month

Exolyt is a TikTok research tool. PostRadar is a UGC campaign tracker.

Exolyt is built for understanding TikTok: trends, hashtags, sounds, audience demographics, sentiment and social listening. If your job is TikTok research for a brand, it goes deep.

If your job is running paid UGC for an app, most of that isn't what you need. You need every creator's posts in one place, across the three platforms your creators actually post on, with a clear view of who is behind, what worked, and what you owe.

Where the two tools split

Platform coverage

Exolyt covers TikTok. Most app founders running UGC ask creators to post on TikTok, Reels and Shorts at the same time. PostRadar tracks all three in the same campaign.

Research vs. operations

Exolyt helps you understand what's trending. PostRadar helps you run your own campaign: set how many posts each creator owes, see who is late before payday, and compare your own posts by hook, format and length.

Price

Exolyt's paid plans start at $400/month ($330 billed yearly). PostRadar starts at $39/month. For a founder running 10 to 15 creators, that difference is a creator or two.

The feature difference that matters

Feature	PostRadar	Exolyt
TikTok	Yes	Yes
Instagram Reels, YouTube Shorts	Yes	No
Influencer campaign tracking	Yes	Yes
Post quotas per creator	Yes	Not listed
Hook / format / length tagging and comparison	Yes	Not listed
Hashtag and sound tracking	No	Yes
Social listening	No	Yes (paid plans)
Sentiment analysis, transcriptions	No	Advanced plan
Audience age and gender	No	Advanced plan
Payout calculation	Flat, per post, per 1K views	Not listed
Weekly digest email	Yes	Not listed
Data updates	Frequent while new, daily on Solo	1x/day (Basic) to 6x/day (Advanced)

Choose Exolyt if...

You need TikTok research: trends, hashtags, sounds, sentiment, audience demographics and social listening. Your team works mostly on TikTok and has budget for a $400+/month tool.

Choose PostRadar if...

You pay creators to post on TikTok, Reels and Shorts, and you want one place to see who posted, what worked, and what you owe. You want your next brief to come from your own data.

Pricing

Prices as listed on each site on September 24, 2026. Check their pages for the latest.

	PostRadar	Exolyt
Free / entry	Solo, $39/mo: 3 campaigns, 300 posts, 15 creators	Basic, free: 1 tracked account, 1 influencer campaign
Mid plan	Studio, $99/mo: unlimited campaigns, 2,000 posts, 75 creators	Essentials, $400/mo ($330/mo yearly): 50 accounts, 10 campaigns
Top plan	Agency, $249/mo: 8,000 posts, 250 creators	Advanced, $950/mo ($790/mo yearly): 300 accounts, 100 campaigns
Trial	7 days, no card	Trial available, no card

Frequently asked questions

Is PostRadar an Exolyt alternative?

For UGC campaign tracking, yes. For TikTok trend research and social listening, no. Exolyt goes much deeper there.

Does PostRadar track Instagram and YouTube?

Yes. Instagram Reels and YouTube Shorts, alongside TikTok.

Does PostRadar do social listening?

No. PostRadar watches the creator accounts on your list, not mentions of your brand across the platform.

What if my creators don't tag my brand?

It still works. We follow the accounts on your list, so posts without a tag are tracked the same way.

Is PostRadar live?

PostRadar is opening to the first 10 founders from the waitlist. Join the waitlist.