Do my creators need to sign up?

No. You add their handle or paste a link, and we follow the public numbers from there. There is nothing for them to install, approve or log in to. Asking creators to sign up is the step that kills most tools like this, so there isn't one.

Which apps does it work with?

TikTok, Instagram Reels and YouTube Shorts. Those three cover almost all the short video that brings people to an app.

What if my creators do not tag me?

That is the normal case, and it still works. We watch the accounts on your list instead of watching for mentions of your brand. Posts with no tag, and accounts with no face, are covered the same way.

Why not just use a spreadsheet?

A spreadsheet cannot check view counts every day, cannot tell you a creator is two posts short, and cannot compare 400 posts by hook type in one click.

39 dollars a month if you are on your own, 99 once you run a full list of creators, and 249 for agencies handling a few brands. No sales call and no yearly contract.

How does the free trial work?

Seven days on any plan, and you do not need a card. The trial covers one campaign and 500 posts, and exports unlock when you subscribe. The fair test is to load a campaign you already ran and see what it tells you about posts you already know.

What the TikTok, Instagram and YouTube APIs actually give you for creator post tracking

A per-platform breakdown of which creator post metrics you can read in 2026, which need the creator to connect an account, which are impossible, and what each route costs.

If you are building or buying anything that tracks creator posts, the first question is not which tool to use. It is which numbers each platform will actually hand over, and what it demands in return. The three platforms that matter for short-form UGC are not equally open, and the differences decide what your product can promise.

The short answer

Platform and route	Views	Likes	Comments	Shares	Creator must connect	Cost
YouTube Data API v3	Yes	Yes	Yes	No	No	Free
Instagram Graph API, Business Discovery	Yes	Yes	Yes	No	No, but the target must be a professional account	Free
TikTok Display API	Yes	Yes	Yes	Yes	Yes, OAuth per creator	Free
TikTok Research API	Yes	Yes	Yes	Yes	No	Free, but academic and nonprofit only
Third-party data vendor	Yes	Yes	Yes	TikTok only	No	About $1 per 1,000 reads

Views, likes and comments are the only three metrics you can read on all three platforms without a creator connecting anything. If you are comparing posts across platforms, that is your entire vocabulary. Anything richer is available on one platform and not the others, which makes it useless as a basis for ranking.

YouTube is the easy one, and it is free

The YouTube Data API v3 returns statistics.viewCount, likeCount and commentCount for any public video, with no relationship to the channel owner. The part people miss is the batching: videos.list accepts up to 50 video IDs in one call and costs a single quota unit.

The default quota is 10,000 units per day. At 50 videos per unit that is roughly 500,000 video refreshes a day at no cost. For anything short of a large analytics vendor, YouTube is effectively unmetered. Paying a scraping vendor for YouTube data is close to setting money on fire.

The exception is shares. Share counts live in the YouTube Analytics API, which requires the channel owner to authorise you. There is no public route to a share count.

Instagram is free but gated

Business Discovery is the endpoint people overlook. It lets you read another professional account's recent media using your own access token. The creator does not sign up, authorise, or know you exist. It returns view_count, like_count and comments_count per media object.

Three constraints decide whether this works for you:

The target must be an Instagram Business or Creator account. Personal accounts return nothing, and age-gated accounts are excluded.
You need Meta App Review plus Business Verification, which means a registered business entity and documents. It costs no money and several weeks of calendar time.
Rate limits scale with your app's user base, not with your needs. A small app has a small ceiling, which is an awkward problem precisely when you are trying to grow.

Saves, reach and shares are owner-only. They appear in media insights for accounts you control and nowhere else.

TikTok has no official commercial route

This is the one that surprises people. TikTok has two relevant APIs and neither solves the problem:

Display API. Full metrics including share count, but every creator must individually OAuth into your app. There is no endpoint for looking up an arbitrary public account.
Research API. Exactly what you want, including public video query by keyword or hashtag. Access is restricted to verified academic and public-interest institutions. Commercial applications are rejected.

So for TikTok you choose between making every creator connect an account, which is the step that kills most creator tools, or using a third-party data vendor and accepting that you are outside TikTok's terms. Pretending there is a third option wastes weeks.

What this means if you are building

Put every source behind one interface and one implementation per platform, something like getPost(url) and listPostsByHandle(handle, since). You are not creating access, you are normalising what each platform grants, and those grants change. An adapter makes swapping Instagram from a vendor to the official route a config change rather than a rewrite, and it contains a vendor outage to one platform instead of the whole product.

The pragmatic mix in 2026 is YouTube on the official API from day one, TikTok on a vendor indefinitely, and Instagram on a vendor while Meta App Review runs in the background.